Monday, May 4, 2009

True meaning of a Type R

The Type R philosophy is not about building the most powerful, or fastest car in the world. It is about creating a car that provides a well-engineered, but exciting driving experience. To offer this, every Type R needs to have certain key characteristics:

Racing:
An exhilarating driving experience similar to that felt when piloting a racing car.

Involvement:
High levels of feedback and involvement in terms of sound, steering response and handling. The driver should feel part of the machine.

Not just speed:
Going fast is part of the Type R experience, but not everything. The Type R should have above average levels of performance in gear change quality, braking, steering and handling.

Pure:
The driving experience should not be diluted or interfered with by driving aids or sound proofing that could detract from the driver’s involvement.

Stripped-out:
A Type R is not equipped with luxuries such as satellite navigation, hands-free telephones or leather upholstery. It should look and feel like a racing car.

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